Sep 19, 2022 11:34:13 AM

First ever OnMyWay™ Commerce Platform, to Offer Dashboard Commerce via HARMAN IGNITE Store in Vehicles in 2023; Demos of the In-Vehicle Experience with BurgerFi, Choice Market, and EverWash Premier at NAIAS
– Detroit Auto Show

Detroit, MI (September 13, 2022) — Inc. today announced that it will be showcasing its revolutionary OnMyWay™ In-car Commerce with demonstrations of the in-vehicle BurgerFi, Choice Market, and EverWash experiences in the Plug and Play Tech Center Pavilion at the North American International Auto Show in Detroit, September 14-15, 2022. As the next evolution in shopping comes to Connected Cars, OnMyWay™ in-car commerce solution brings fast, easy, reliable curated shopping to the dashboard of consumers’ favorite cars by facilitating touch screen and hands-free dashboard ordering, payment, and a seamless curbside coordinated experience.

For retailers and service providers, MAVI’s in-car marketplace drives new customers and new buying occasions through this new channel, ensuring retailers and service providers can meet their on-the-go customers’ needs for immediacy and convenience to increase customer loyalty and sales. Mobile Retail Network™ partners, including leading restaurants, convenience stores, grocers, and more will be announced this fall and the technology will be available in vehicles equipped with HARMAN Ignite Store, the leading connected driving platform in the market, and other IVI solutions, beginning in 2023.

The MAVI OnMyWay™ in-vehicle solution facilitates convenient commerce in any Connected Car capable of processing payments, by connecting the car’s IVI interface and data to MAVI’s Mobile Retail Network™, a marketplace of leading “Pickup and Curbside Excellent” restaurants, convenience and grocery stores and more, while taking into account hours, prep time, real-time inventory as well as the driver’s location, route, destination, order and payment preferences, and loyalty program memberships. Drivers can use MAVI to request that their connected cars recommend, order, pay for and coordinate pickup of coffee, meals, groceries, forgotten essentials like chargers, flowers, personal care products and many other items, in addition to coordinating with service providers like car washes and parking garages, so they can make fewer trips and get what they need, enroute, whenever and wherever they’re driving.

BurgerFi, known for their pioneering, tech-forward approach in the fast casual space, is MAVI’s first QSR OnMyWay™ innovation partner. MAVI is also innovating with omnichannel pioneer Choice Market, a Denver-based grocery and convenience retailer offering high-quality prepared food, natural groceries and everyday necessities, to offer a wide range of convenient, instantly locatable items and services to drivers OnMyWay™. And the Mobile Retail Network™ includes first ever car services on-the-go! With the introduction of the EverWash OnMyWay™’ in-car coordination of car washes around the country, the vast network of excellent car washes in every neighborhood become instantly locatable through with MAVI car services innovation partner, subscription-based EverWash, one of the fastest-growing companies in the US with more than 800 locations and growing!

“We are honored to have our OnMyWay™ retail solution recognized by Plug and Play Tech Center Mobility in Detroit, and are proud to be showcasing this next new channel of commerce with our retail Innovation partners BurgerFi, Choice Market, and EverWash at the Detroit Auto Show,“ said Cynthia Hollen, CEO and co-founder, Inc. ”And we are proud to have innovation partners who are industry acclaimed tech leaders in their fields, from BurgerFi  in the Food Services world -, from robots to voice ordering to now being FIRST and BEST in in-car commerce, to Choice Market, who the entire grocery industry is watching for direction, to game-changer in the fractured car services world, EverWash for building an accessible national network of service providers.”

“BurgerFi is thrilled to extend our friendly atmosphere and customer experience into our guests’ cars via MAVI’s OnMyWay™ in-car commerce solution. We look forward to continuing to provide our chef[1]created, fresh food curbside via OnMyWay™,” said Karl Goodhew, Chief Technology Officer, BurgerFi. “Choice is excited to partner with MAVI to offer this innovative solution for ordering ahead while on the road. Customers will now be able to use their voice to order high-quality groceries and fresh meals, which will be delivered to their vehicle as they fuel up or charge at one of our supercharging stations. This new channel aligns perfectly with our goal of reinventing convenience,” said Mike Fogarty, Chief Executive Officer and Founder, Choice Market.

“We are excited about our collaboration with MAVI, as it aligns with our continued strategy of driving more customers and members to neighborhood car washes, and creating more delightful everyday experiences,” said Scott Pashley, Chief Revenue Officer, EverWash.

MAVI is showcasing its revolutionary OnMyWay™ In-car Commerce with demos of the BurgerFi, Choice Markets, and EverWash in-vehicle experience in the Plug and Play Tech Center Pavilion at the North American International Auto Show in Detroit (Booth #S401 in Hall B), September 14-15, 2022.

About Inc makes OnMyWay™ commerce, the in-car retail marketplace in consumers’ favorite connected cars. MAVI ensures that in-car shopping is easy, fast and reliable by orchestrating recommendations, ordering, payment, confirmation and timely curbside pickup for on-the-go consumers, and the company is a member of Plug and Play Tech Center Mobility and Connected Vehicle Systems Alliance (COVESA). The OnMyWay™ platform connects drivers with a curated selection of retailers, eateries, CPG companies, service providers and others, bringing the point of sale to the dashboard of vehicles in order to support conversion, convenience, new customer acquisition and loyalty for companies through a single integration.

Lindsey Jesch

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